Susan Halfhide Artworks

A personal brand for an artist

About

Susan Halfhide, an accomplished artist, wanted to build a personal brand.

She works with acrylic & watercolour media, and her paintings are inspired by nature.

Susan means the lily of the valley. Hence, those flowers were chosen as a recurring motif in the designs.

Muted shades of blue and beige were chosen as the colour palette.

Fonts were kept simple and classic.

As a part of the project, business cards were also designed.

Her website was also designed by Studio Raasi.